It started with other members of the creative team saying something like, “I don’t remember you guys filming that spot?” And then the usual questions from other viewers: “What camera did you use?” “Who was your drone operator?” “Where is this location?”. All the usual shop-talk that follows a successful video production got a little more interesting when the answers defy the eye.
Our 3D animation team took what began as a print campaign and fully integrated the accompanying DRTV spot by emulating the mood boards, pretty much to a “t”. Working in Cinema 4D powered by Octane and in some renders, Epic’s Unreal Engine, our team was able to create a virtual world, above and below water, where on screen text and other visual hooks (pun intended) could live together in harmony and weren’t dependent on how we framed it or lighted it in production. We could literally change the time of day, wardrobe on the “actors” or add a deep sea creature if it made sense. But it needed to feel real without distracting the viewer from the message.
So, “no camera, no drone, no location” really means “ANY camera, anytime, anywhere you want it”. And in addition to all that flexibility, we bring the project in at a fraction of the cost of live action.
Virtual sets, cameras, actors and non-existent characters and places, all available for the price of imagination. Get in touch and we’ll show you how.
Client: Blue Cross Blue Shield of South Carolina
Agency: GuideWell Connect
3D Animation in-house
Producer: Jonathan Shepard
Artists and animators:
Sam Farmer, Lead 3D, modeling and rigging
Al James, lighting and texture
Karyn Rollins, texture and graphics