We were joined for a presentation by Anna Gosline, Senior Director of Health Policy and Strategic Initiatives, Blue Cross Blue Shield of Massachusetts. Anna discussed her marketing research on ACP messaging, sharing the latest research on what words work best…
We were joined for a presentation by Anna Gosline, Senior Director of Health Policy and Strategic Initiatives, Blue Cross Blue Shield of Massachusetts. Anna discussed her marketing research on ACP messaging, sharing the latest research on what words workbestwith what populations.
