Honoring Choices PNW_ Advance Care Planning Messaging with Anna Gosline

We were joined for a presentation by Anna Gosline, Senior Director of Health Policy and Strategic Initiatives, Blue Cross Blue Shield of Massachusetts. Anna discussed her marketing research on ACP messaging, sharing the latest research on what words work best…

Honoring Choices PNW_ Advance Care Planning Messaging with Anna Gosline

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We were joined for a presentation by Anna Gosline, Senior Director of Health Policy and Strategic Initiatives, Blue Cross Blue Shield of Massachusetts. Anna discussed her marketing research on ACP messaging, sharing the latest research on what words work best with what populations.

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