If you do Facebook Ads and you are serious about that you would definitely want to target people that are already visiting your site and the Facebook Pixel will help you do just that and even more.
Table of contents:
Step 1: Go to your Business Settings 0:26
Step 2: Create a new Pixel and install it 1:32
Step 3: Create Custom Audiences 3:27
The Facebook Pixel is active on your website now and you can select it every time you create a new campaign through Facebook Ads for Awareness and Consideration.
Keep up the good work and see you in the next one.